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By Aaron Huff - reposted from CCJ Magazine - http://www.etrucker.com/apps/news/article.asp?id=66461
Strip-mining the Web for loads
Any eBay user knows the frustration of losing a bid in the final seconds. Today, savvy eBay enthusiasts use automated bidding tools such as EZ Sniper (www.ezsniper.com) that give the competition no time to respond to their closing bids. They also can keep their knowledge of the value of items private.
With freight slow, many carriers also are scavenging the Web for spot loads. Until recently, this wasn’t too difficult, as there were but a handful of significant load boards. But according to the research firm ARC, most large shippers have built, or are in the processes of building, Web portals for carriers to login and view, bid on and accept loads. Shippers also are requiring carriers to enter these Web portals regularly to update the delivery status of loads.
For years, carriers have used software that automates these routine load transactions with shippers via electronic data interchange. The market is changing, however. EDI is still the standard, but its use is becoming more limited as shippers seek ways to reduce costs.
As a result, many carriers that use EDI now are visiting one or more shipper websites manually throughout the day to find loads to transport on their equipment, or to broker out to other carriers.
“One of our EDI customers posts loads on a website, and these loads are available for low bidding,” says Kenny Cornett, vice president of operations for D&D Sexton Inc., a refrigerated truckload carrier based in Carthage, Mo. “All other loads are EDI offer, a phone call or e-mail offer when we are not primary or secondary on a lane.”
Naturally, the number of websites monitored by carriers will increase according to the size of their operations. The impact is more administrative costs – and more room for human error.
“The problem right now is that carriers have people sitting in front of a machine, hitting the refresh button looking for new loads,” says David McCarty, marketing director of Intelek Technologies. “It is very human- and time-intensive.”
So Intelek (www.intelek-tech.com) soon will release a new load automation tool called StripMiner. The software was developed to gather loads continuously from multiple trading partner websites.
By logging in to secure sites automatically, StripMiner can check back at regular intervals to “scrape” load information posted in HTTP. It then translates HTTP code into a standard EDI load offer (called a 204), which flows directly into the carrier’s dispatch software.
Fleets can set up business rules and criteria in StripMiner for the loads they wish to find. Criteria includes – but is not limited to – rate, length of haul, origin and destination. When StripMiner finds loads that meet some or all of the criteria, a load offer enters into a carrier’s dispatch software system as an EDI 204 transaction.
StripMiner also can be set up to automatically accept loads that meet all criteria and send an EDI load acceptance (990) to the shipper. The system also can accept the load directly on the website, as well as automatically update the status of the load either through EDI or by directly updating load status on a shipper’s website, McCarty says.
StripMiner integrates with Intelek’s DiamondMine EDI and other EDI translation software to process data, track loads and communicate directly with carriers’ enterprise software. Currently, seven carriers are beta-testing the software, McCarty says; most are using the software to monitor a handful of websites, but a larger carrier is monitoring 150 websites.
Green Bay, Wis.-based Contract Transport Services is monitoring about a dozen different websites for loads. Paul LeRoy, safety manager for the 120-truck fleet, anticipates saving significant time and reducing manual data-entry errors. In addition, Contract Transport Services will have better visibility to loads as they become available, LeRoy says; some shipper websites give the fleet as little as 30 minutes to respond to load offers.
Intelek plans to offer StripMiner with multi-tier pricing in two different models: a hosted version and a version that carriers can download or custom-install on their own network, says Chris Bentkowski, project manager of StripMiner.
For a video demonstration of how the product works, visit www.stripminer.net.
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